Discount department store Big W has linked with a new ally to boost its offering.
The company, which currently operates 179 stores across Australia, has recruited local celebrity Chrissie Swan has launched her own women’s fashion range exclusively to Big W.
The Chrissie Swan Avella collection aims to offer an affordable yet stylish selection of apparel for women in sizes 18-28 and will debut this month in all Big W stores nationwide as well as online at www.bigw.com.au.
Commenting on the launch, Big W said the Avella range continues to grow in popularity and it “recognised an opportunity to to offer a higher quality capsule collection, with a greater focus on fabrication and trend based pieces”.
The Chrissie Swan Avella collection will feature tops, dresses, pants, jeans and coats. Each piece has been specifically designed in conjunction with Swan and aims to embrace and enhance the figure, whilst offering quality fabrics, cuts and features.
Key pieces in the launch collection include a graphic print shirt dress, a bold animal print tunic top and dress, both featuring a cowl neckline, and a midnight blue dress in addition to as a mod- cut, mid sleeve coat.
The company confirmed the launch collection is the first in an ongoing collaboration between Chrissie and Avella, which will offer many more styles in the coming months and seasons.