BIG W has extended its agreement with charity partner Good360 Australia.
The discount department store will roll out its annual Gift Giving Tree initiative, with customers able to donate a gift at their local BIG W store.
Good360 Australia has matched all 177 stores with a local charity, which will see the Giving Tree support 120 charity organisations and disadvantaged schools across Australia.
This includes women’s shelters, youth centres, schools, homeless shelters and children in hospital.
BIG W MD Pejman Okhovat welcomed the latest annual gift giving activation.
"Our BIG W stores have had a strong connection to their communities for over 50 years. Our annual Giving Tree initiative gives us the opportunity to support local charities and families at a time that is special for many families, but also a time of need.
"We were overwhelmed by the genorosity of both our customers and team last year, collecting and distributing over 11,000 gifts nationwide. With many households doing it tough this year, we want our customers to know that even the smallest gift can still make a big difference.”
Good360 has been a charity partner of BIG W since 2017, helping to match surplus goods to local families in need, essential goods to disaster-affected communities, and special gifts to vulnerable people during important celebrations such as Christmas.