Ecommerce platform Bigcommerce has secured its first acquisition through Zing, a provider of mobile retail technologies.
As part of the agreement, Zing's team and intellectual property are set to become part of Bigcommerce and will aim to further expand the company's retail capabilties.
The company also hopes it will accelerate partnerships with leading point of sale providers including Square, Lightspeed and NCR Silver.
It could mean big bucks for the 30 per cent of Bigcommerce's 85,000 online retail clients who are reported to also operate on or more bricks-and-mortar stores.
The company has stated that its acquisition of Zing will make available to point of sale partners a set of robust APIs and foundational technologies to enable the development of best-in-class omnichannel solutions for retailers, such as the ability to enable real-time inventory sync between online and physical stores, in-store pickup, and dynamic order management as well as integrated customer data and reporting spanning ecommerce and brick-and-mortar operations.
Bigcommerce co-founder and CEO Eddie Machaalani believes it's a bold move that could assist retailers get a handle on omni-channel retail strategies to optimise their business.
“The industry has reached an inflection point where retailers of all sizes want and expect to deliver next-gen experiences, such as in-store pickup and ship-from-store, without the complexity of switching between multiple back office tools.”
Zing co-founder and CEO Nate Stewart believes there is no better platform to pass the buck to.
“Since the company’s inception, our mission at Zing has been to help business owners sell more effectively through products that simplify and streamline how they manage their retail operations, both online and in store. There is no better embodiment of that mission than Bigcommerce, and we’re thrilled to bring our expertise to a company that has proven itself to be the most flexible and scalable platform for emerging brands to grow their business.”
Machaalani is thrilled by the prospect of strengthening Bigcommerce's presence through the acquisition.
“Nate and the Zing team have done a remarkable job extending the Bigcommerce platform in a way that enables our merchants to do this and more, and I have full confidence their expertise and IP will further advance and expand our omnichannel strategy.”
Bigcommerce was founded in Australia in 2009. The company reports that merchants operating through Bigcommerce earn 75 per cent more than retailers on competitive ecommerce solutions due to advanced features, site performance and streamlined business processes. It now has offices in Sydney, Austin and San Francisco.