Australian budget jeweller Bevilles is returning to television for the first time in several years with its new brand television commercial, titled ‘Follow the Gift’.
The advert tells the story of gifting from the gift’s point of view. According to Bevilles, the concept focuses on capturing the emotion of the receiver rather than the product itself.
“When people look for the perfect gift, they’re not chasing the most expensive option, they’re chasing the right one,” Bevilles head of marketing and customer service Stefania Mosti said.
“Today’s shoppers are smart and discerning: they want something beautiful and meaningful, but also something that feels like a good decision.
“Follow the Gift celebrates that feeling – when you find something that sparkles, feels special, and fits perfectly within your budget.”
The TVC was developed by Nous and produced by Eric Tom & Bruce, both chosen by Bevilles.
Filmed in Brisbane, the home of Bevilles’ headquarters, the campaign was shot at Electric Avenue in Woolloongabba, and utilised local talent and crew to bring together.
The production reportedly ran on a tight schedule, with filming commencing in early October.
“For Bevilles, the look for less isn’t a compromise – it’s the reward of knowing quality and affordability can shine together,” Mosti said.
Follow the Gift will roll out across national TV and digital channels from November 2025.
Bevilles manages 36 retail stores across Australia. The business is owned and managed under the Michael Hill group.