Myer has announced it will welcome back Bendon Lingerie and four of its key brands to its offering from August this year.
The 75-year-old lingerie business will reintroduce its Bendon, Pleasure State, Me. By Bendon and Fayreform brands to 24 key Myer stores and the Myer website.
Myer group manager for womenswear, beauty, intimates and accessories Annabel Talbot welcomed Bendon back to the Myer fold.
"We are so thrilled to be welcoming Bendon Lingerie back to Myer.
"Each of the four brands has their own distinct take on quality, style and comfort, and we know our customers will love this fresh new injection to our already popular portfolio of intimate apparel brands.
"Myer is trusted by customers for our product offering, experience and service, and that’s why we are seeing more and more brands choose to call Myer home," she said.
Myer Melbourne, Sydney, Adelaide, Brisbane and Perth will be among the 24 stores to welcome back the stable of brands.
Bendon is the Group's everyday lifestyle brand; Pleasure State is the company's luxury offering; new brand Me. By Bendon offers fashion intimates; and, Fayreform caters to the D to G cups.
Bendon Group CEO Anna Johnson said the business is thrilled to be going back into the department store.
"It is with great excitement that we announce that we are returning to Myer later this year.
"Our customers love the service that Myer is renowned for, and ranging with them really is a natural fit for us – it is like we are returning home.
"Our unrivalled expertise in innovation and comfort is what sets us apart, and we know our Australian customers will be thrilled to see four of our brands back in Myer stores around the country," she said.
Currently, Bendon, Pleasure State, Me. Be Bendon and Fayreform are offered by David Jones.