Ben Sherman has opened a flagship store at The Galeries, Sydney.
The store incorporates its signature ‘Shirt Bar’, found in all new Ben Sherman stores.
The Bar is staffed by ‘Shirteliers’ who are comprehensively trained experts to help customers find the perfect shirt.
The brand has been synonymous with shirting since 1963, when Ben Sherman opened his first shop in Brighton called “Millions of Shirts”.
The brand will roll out a global campaign to coincide with the launch.
#buttonup encourages customers to post a picture of themselves wearing a shirt buttoned up to the neck on Instagram.
The button up has been a staple of the Ben Sherman brand since 1963.