Beginning Boutique has launched capsule collection with global tennis personality Morgan Riddle — timed to capitalise on the heightened retail activity around the Australian Open.
The limited-edition collection, available exclusively on the Beginning Boutique website, comprises more than 20 curated pieces including mix‑and‑match trousers, shorts, tanks, minis and maxis. The range is designed for summer with prices from $49.99 to $120.
Morgan Riddle said this is the first venture of its kind.
“Collaborating with Beginning Boutique on my first ever co‑branded collection allowed me to bring my personal style into a collection that’s playful, comfortable, memorable, and most importantly, designed with true intention. I can’t wait to see how the pieces are mixed, matched, and made their own this summer.”
Beginning Boutique founder and CEO Sarah Timmerman said the partnership was a strategic extension of the brand’s occasionwear focus.
“Morgan has an incredible ability to inspire and influence fashion conversations around the world,” Timmerman said. “Collaborating with her on this collection has been an absolute pleasure, allowing us to merge her distinct personal style with our passion for bold, wearable occasionwear. We can’t wait for everyone to start styling these pieces for their upcoming events.”
The launch aligns with one of Australia’s busiest retail periods — the Australian Open — which in 2025 delivered more than $565 million in economic benefits to Victoria and drew record crowds of over 1.2 million attendees across the event’s three‑week run, underscoring its impact on local tourism, hospitality and ancillary spending.
Beginning Boutique has built its name over nearly two decades since its 2008 launch, evolving from a niche online store into a global brand with more than 1.1 million social media followers.
The Riddle capsule marks its latest attempt to leverage high‑profile partnerships and seasonal moments to drive sales and brand visibility.