Australian lifestyle label Barney Cools has teamed up with the Australian Indigenous Mentoring Experience (AIME) on its We:Imagine campaign.
The We:Imagine campaign aims to collectively reflect on what a fairer world looks like and build a common vision of the world that is imagined together over the next 10 years.
Helping to launch the We:Imagine campaign, Barney Cools encouraged its customers to get behind AIME's hoodie day on August 10 and purchase the 10th anniversary We:Imagine hoodie.
All proceeds of the purchase go to AIME’s continued efforts to tackling education inequality in Australia and those who purchased the hoodie went into the running to win a $500 voucher to spend on Barney Cools or Cools Club.
Alongside its partnership on the We:Imagine campaign, Barney Cools has also pledged to sustain real diversity and inclusivity and support initiatives developed to create a fairer world both socially and environmentally.
As part of this mission, the label is set to launch an Indigenous art collaboration with a percentage of proceeds going to AIME.
Barney Cools is also set to further highlight inclusivity across its content through the use of diverse talent and contributors.
The brand will also expand its recycled fabrics program to its entire core product offering.