Bardot has re-emerged as a pureplay online retailer, following its shock administration in late 2019.
The retailer has returned to its original founding owners, who will reposition the brand after 23 years as a brick-and-mortar business.
Bardot CEO Basil Artemides said the brand will also launch global sites to capitalise on Bardot's growing international wholesale presence.
"We started in 1996 and grew to become a national retailer; now in 2020, the new business is focused on eCommerce and our partnerships with major fashion stores globally.
"Instead of retail stores, our new distribution focus will be centred on bardot.com.
"We are now liberated to focus on creating the designs we have always loved, without the constraints of managing a large retail network."
A refreshed design direction heralds a regeneration for the brand, as Bardot’s founder and creative director Carol Skoufis takes the helm as head designer.
"It’s about taking the brand back to its original DNA.
"I want to reinvent Bardot by focusing on creating timeless pieces that stay in your wardrobe forever.
"I am turning what I love into what I sell, with a focus on quality over quantity."
As part of the move, Bardot will relaunch the full Bardot Junior range online shortly.
"Local manufacturing has become an option again and it is exciting to work with the local industry," Skoufis said.
"I want to do our bit for the environment by using more bio-based materials and recycling fabric.
"It is a privilege to design fashion, and I can’t wait for the next phase of the Bardot story.”
The brand entered into administration in December 2019, affecting 72 stores nationally.