Australian childrenswear brand Purebaby has relaunched its flagship retail site at Chadstone Shopping Centre.
It has also announced the launch of its first international store in Dubai later this year.
The renovated Chadstone store has expanded its floor space to 125sqm and features a gifting station for customers to select their own gift assortments including a range of wrapping options.
Purebaby now operates 21 stores across Australia including nine concessions in David Jones.
Purebaby founder and creative director Mirabai Winford said that reopening marks a milestone for the business as it slates expansion to UAE.
"Reopening the store is a wonderful way to launch our spring summer 16 collection.
"Since we first opened the store in 2012 we’ve opened eleven other stores across Australia, as well as concessions within David Jones, but it’s particularly nice to see our flagship store rejuvenated."
Purebaby offers a wide range of childrenswear and baby clothing and homewares crafted from organic cotton.