The Australian Retailers Association (ARA) said retailers across Australia are preparing for large crowds this weekend as shoppers enter their doors in search for the perfect Mother’s Day gift.
Executive director Russell Zimmerman said Mother’s Day is one of the biggest trading events of the year, with Australians spending close to $2 billion dollars on this special occasion in 2016.
In light of the mediocre retail trade figures for March, ARA is hoping the boost in consumer confidence following the Federal Budget announcement will lead to increased spending on gifts and experiences this Mother’s Day.
“For many Australians, Mother’s Day is a day to celebrate the special women in their lives, whether that be their own mother, grandmother or the mother of their children,” Zimmerman said.
“Mother’s Day is a gift giving celebration as many shoppers enjoy spoiling their mums on this day with flowers, jewellery and a lavish night out.”
The ARA believe specific retail categories will receive a significant boost in sales this weekend.
“Florists, fashion retailers, jewellery stores, confectionary merchants, restaurants, cafés, online gifts and experience retailers will receive the most engagement this weekend,” Zimmerman said.
With a significant increase in customers choosing to buy experiences over tangible products, ARA expects to see the continuation of the customer behavior trend over the Mother’s Day trading period.
“As consumer values continue to evolve, we will see shoppers increasingly opt for non-traditional gifts and packages to spoil their mums this Mother’s Day,” Zimmerman said.