Australian luxury label Leo Lin has debuted an exclusive pop-up boutique alongside a window installation at Bloomingdale’s New York Flagship on 59th Street.
According to Leo Lin, this is a key milestone in its global growth. The brand already manages 138 stockists globally, including 32 in Australia, according to its website. Local stockists include David Jones, with other global stockists including Neiman Marcus and Saks.
The brand sells a range of womenswear, with dress prices ranging from high triple-digits to low four digits. A new arrival petal gown is currently selling for $1,899.
From April 30 to May 31 this year, the pop-up at Bloomingdale’s will feature Leo Lin’s most recent Spring Summer 25 collection. The brand will also take over the iconic Bloomingdale’s windows on Lexington Ave from May 1 to May 19.
The activations are inspired by the creative of the SS25 collection mirroring the concept of Leo Lin’s Orchard.
The window installation features oversized oranges and citrus trees alongside hero designs from the summer collection.
“We are thrilled to partner with Bloomingdale’s on our first exclusive pop up in New York,” founder Leo Lin said. “Bloomingdale’s has been a key international wholesale partner for us since our global expansion and their support of the brand has been pivotal in our growth globally.
“New York City has always been a source of inspiration, and this collaboration is a true milestone in sharing our aesthetic with a broader global audience and showcasing my designs in this iconic destination.”
The window installation and pop up at the New York City location follows a successful pop-up launch at Bloomingdale’s in Miami in November 2024.
Leo Lin reportedly sits in the top five performing labels within the contemporary offering at Bloomingdale’s with key styles selling out instantly and numerous recuts of bestselling designs being produced for the retailer within the span of four months.
“Pop-ups and window takeovers from our most coveted brands are important to Bloomingdale’s, as they offer our customers additional opportunities to engage with the brands we love,” Bloomingdale’s general merchandise manager Kelcye Ball said. “Leo Lin has been a standout at Bloomingdale’s since our initial launch together, with our customer drawn to the label’s bold and exciting approach to event dressing.
“The silhouettes, color stories, and prints feel fresh, and our clients are especially gravitating toward the brand’s floral and sculptural elements — both of which Leo Lin executes beautifully.”
As part of the activation, Leo Lin will host an exclusive orange sorbet cart during Saturday’s at Bloomingdale’s – the retailer’s key shopping event – celebrating Mother’s Day on Saturday, May 10 during the Mother’s Day weekend. The first 30 customer on the day will receive a gift with purchase.