Australian womenswear label Misha Collection will make its debut at New York Fashion Week (NYFW).
Hitting the runway this Friday, the label has poached international model and social influencer Jourdan Dunn to open and close its SS17 show.
The label's founder and creative director Michelle Aznavorian said that partnering with Dunn is a strategic move in cementing its brand idenity.
“I love to work with models who genuinely love our product, it ensures Mischa Collection is always authentic and on brand in the eye of the consumer.”
Misha Collection executed its first solo runway show at Mercedes-Benz Fashion Week Australia (MBFWA) earlier this year.
The label launched three years ago and is now stocked in around 50 domestic and international retailers including Nordstrom, Revolve and Shopbop.com.
Misha Collection will show at NYFW this Friday September 9.