Online showroom Ordre has announced a strategic partnership with Joor, a digital wholesale platform for the fashion industry.
Launched by Australian Fashion Week founder Simon Lock, Ordre was founded in 2014 as a platform to connect buyers and designers.
Its partnership with Joor will see it deliver ORB360° technology to Joor clients globally.
At a time when many buyers are unable to travel to showrooms as a result of COVID 19, ORB360° claims to enhance complex product details in virtual showrooms.
ORB360˚ images are produced by mobile units that capture images quickly in a designer’s showroom or studio.
A 360˚-degree view of each product is then created and can be immediately uploaded to JOOR’s virtual showroom.
Once the images are embedded in JOOR’s platform, buyers can virtually review collections and place their wholesale orders directly with the designer.
Joor founder Kristin Savilia praised the partnership.
“As the leading global wholesale platform, generating an average $1.0B in GMV each month, JOOR is best positioned to further the digital transformation of the industry.
“It made complete sense to partner with ORDRE to deliver dynamic and engaging virtual imagery to our ecosystem.
"We’re excited to bring ORB360˚ to JOOR brands and retailers via our virtual showroom.”
Developed over the past 12 months, wholesale buyers will be able to see ORB360˚ images in the JOOR desktop and iPad app.
Later this year, retailers will be able to transport the ORB360˚ images to their own eCommerce sites.
“For virtual showrooms to be effective, they need to be able to present enhanced digital assets that allow buyers to truly understand the creative and often complex creations of ready to wear designers," Lock said.
"ORB360˚ images really communicate every product detail and give confidence to buyers for the first time to place orders remotely.
"We are so pleased we can bring this technology to more of the industry through JOOR’s unparalleled global network."
This new feature is available immediately to JOOR Pro brands and retailers.