Swimwear label We Are Handsome has announced it is shutting up shop.
Launched 10 years ago, the brand was catapulted to global fame after singer Rihanna wore its now famous Black Panther swimsuit.
During that time, it landed a number of prolific stockist deals including Net-A-Porter and Barneys New York.
In a statement, designers Jeremy and Katinka Somers thanked consumers for their support.
“10 years, 35 collections of swimwear and activewear, and countless life changing events - it is time for our summer to come to an end.
“We're incredibly proud of all the work we've done, the industry that we changed and led forward into the age of digital printing, and the aesthetic we created back in '09 that has been appropriated and developed all over the world to what the swimwear industry is today.
“It's bittersweet to close this chapter and to say goodbye (for now) but we really are so grateful that you, our friends and fans kept us alive and creating for an entire decade.
“We will be forever grateful.”