The Albanese Government has funded a new $20 million nationwide campaign to promote Australian-made products, which comes amid a push by the fashion industry to regrow local clothing manufacturing.
The new campaign, titled ‘Made Right Here’, was launched by Australian Made Campaign Ltd (AMCL) and is designed to raise awareness of locally made products. It will run across television, radio, print, out-of-home, digital and social media.
The Made Right Here campaign kicked off late last week with a launch at Capral Aluminium in Smithfield, New South Wales.
Locally made products can be found via the Australian Made logo, in green and gold. Currently, around 4,500 businesses are licensed to carry the Australian Made logo, with sales supporting thousands of jobs across the manufacturing sector.
“The Albanese Labor Government backs Aussie made products and shares with the Australian Made Campaign a vision for an Aussie-made future,” the Minister for Industry and Innovation and Minister for Science Tim Ayres said.
“We know that if Aussie households spent an extra $10 a week on Australian-made products, it would boost our economy by $5 billion and create 10,000 jobs.”
Chris Bowen, Minister for Climate Change and Energy, said launching the campaign in his home suburb of Smithfield makes sense.
“It’s one of the biggest industrial precincts in the southern hemisphere, and it’s where local workers make the products Australians rely on every day,” he said.
“This campaign is about turning national pride into practical support and making it easier for people to back Australian jobs at the checkout. When you choose Australian made, you are backing local businesses, stronger supply chains and good secure work in communities like ours.”
Roy Morgan research commissioned by Australian Made in 2025 highlights strong consumer support for buying local. The data shows that 87 per cent of Australians say it is important to buy Australian Made, while 79 per cent are willing to pay a premium for Australian-made goods.
Recognition of the Australian Made logo is almost universal at 99 per cent, with trust among the highest of any brands tracked by Roy Morgan.
AMCL chair Kate Carnell AO said the ‘Made Right Here’ campaign comes at a significant moment in the history of the iconic logo.
“The Australian Made logo turns 40 this year. In that time, the green-and-gold kangaroo has helped Australians make confident, informed purchasing decisions that support the country’s makers and growers – and in turn, local families and communities,” Carnell said.
“Today, it remains the most trusted country-of-origin symbol, with 93 per cent of Australians trusting the brand.”
The campaign comes amid a growing push among the local fashion industry to rescale local fashion production. On March 12 this year, the Australian Fashion Council (AFC) is expected to launch Australia's first National Manufacturing Strategy at Parliament House in Canberra following nearly a year of community and industry consultation.