Aussie label eyes China

One Teaspoon is mapping major global expansion with plans to break into China.

The brand is focussing on launching an ecommerce platform in the region as well as opening up a fulfilment facility in Europe.

It's also released key figures pertaining to its global market share.

The US and Canada currently attribute to 40% of its sales, followed by Australia and New Zealand at 30%, the UK and Europe at 20% and Asia and the Middle East at 10%.

One Teaspoon founder and creative director Jamie Blakey said that it will close off expansion of wholesale accounts to consider opening standalone stores.

“We are working closely with Harrods for Denim, Selfridges for the ready-to-wear element of the brand and Asos for all categories and of course boutiques across the entire collection – the stores are looking great.

In wholesale we have all our accounts we want to be in, now it’s just organic growth with the existing customers and bricks and mortar we’ll start looking at locations in all the major cities globally.”

Blakey has not yet confirmed locations or dates of store openings.