Secrets International Pty Ltd and its subsidiaries have called in the administrators today, appointing FTI Consulting’s Kate Warwick, Kelly Trenfield and John Park.
Secrets sells sustainably sourced laboratory grown and simulated diamond alternatives nationally through an online channel and 23 boutique stores. The brand is known as Secrets Shh, and a mid-range jeweller with product prices generally ranging between three and four figures.
“The business is trading as usual as much as possible while the administrators undertake an urgent assessment of the company’s operations, and have commenced a sales process and/or recapitalisation of the group,” Park from FTI Consulting said.
The administrators added that orders placed on or after today’s administration announcement will be processed and shipped as normal. However, they noted they are not in a position to guarantee that orders placed before December 10, 2025 will be fulfilled.
Redeeming a gift card or store credit is permitted where the customer spends an equal or greater amount.
The administrators will be writing to creditors, suppliers and employees immediately regarding ongoing trading information and the first meeting of creditors.
A first meeting of creditors will be held on Friday, December 19, 2025.