British menswear brand Martine Rose has teamed with Australian men's accessories label Icon Brand for London Fashion Week.
The event, which runs from September 16-21, will see designer Martine Rose launch the spring/summer 12 collection of her eponymous label at the “Man” show next Wednesday.
Drawing inspiration from the 70’s Californian skate and surf scene as well as the Zephyr Team and icons such as Kurt Cobain, the Rose spring/summer 12 line is a departure from the structured and military feel of the Martine Rose autumn/winter 2011 line.
The spring/summer 12 range aims to represent that “fashion must encompass a confidence in expressing individuality and difference from the pack”, and this year Rose also recruited Australian men’s accessories label Icon Brand to help create the collection.
The brand is featured heavily through customised embellishments and men’s jewellery components which are utilised in accessories and on the garments themselves.
Jewellery pieces, designed with the ethos of “something found not something bought” also feature found objects from across the globe, and tie into Rose's exploration of 1970’s skate and surf culture.
Icon Brand was established in Byron Bay, Australia in 1977. The label uses vintage & distressed materials and create products that “redefine premium men’s fashion accessories”. Icon Brand now has offices in Australia, the United Kingdom and the United States.