Fashion eTailer Asos has taken the next step in its support of the Black Lives Matter movement, announcing three key actions the business is taking to address the issue.
Publicly announcing the actions on its Instagram, Asos is set to form a team to implement a Diversity and Inclusion plan; create clear goals to create equal opportunity in the workplace and on its content channels; and, educate itself further on topics including systemic racism, unconscious bias and appropriation of black culture.
"Please believe us on all of this," Asos said.
"We will be examining every area of Asos.
"From leadership to recruitment. From training to mental health support. From charities we back to partners we collaborate with. From brands we stock to businesses we invest in. From faces we feature to content we create.
"Our commitment to this plan, the broader conversation, and to *actual* change will never end.
"We will constantly listen, learn, push ourselves and, above all else, support our black colleagues, customers and followers – and keep you informed along the way," the business said.
The action follows the business' initial response to George Floyd's killing, in which it said, "silence isn’t an option."