Fashion etailer Asos has claimed another Australian first.
The company, which launched its Australian operations last year, has now joined forces with local airline Virgin Australia to facilitate a new loyalty scheme.
The tie-up, with the airline's Velocity Frequent Flyer loyalty program, is the first time an Australian frequent flyer program has made points earning possible with Asos.
Going forward, the partnership will allow Velocity Frequent Flyer members to earn points for every dollar spent on www.asos.com via the program’s Global eStore www.shopandearn.com.au.
The coup sees Asos join Velocity Frequent Flyer’s growing global retail portfolio, which also includes Westfield Online and Saks Fifth Avenue, Bloomingdales, Macy’s, Topshop, The Iconic and iTunes Australia.
Commenting on the addition of Asos, Velocity Frequent Flyer CEO Neil Thompson said the time is right for the program to broaden its product offering.
New research has revealed frequent flyers are increasingly using the opportunity to earn points when spending online, with Velocity Frequent Flyer experiencing “record member engagement” compared to the year prior .
Figures indicate that sales via the program’s Global eStore, increased 46 per cent compared to 2011.
“Asos has become a global phenomenon in the online retail space. Velocity Frequent Flyer already has the widest online retail offering of any frequent flyer program in Australia and this exciting addition gives our members even more choice,” Thompson said.
“Asos gives our fashion savvy members another opportunity to earn points when they shop, particularly in busy retail periods like Christmas. This new addition to our growing list of global retailers also allows us to continue to deliver a unique, rich and rewarding experience for our members.”
As a special offer in the lead-up to Christmas, Velocity Frequent Flyer has also launched a double points promotion from today until January 31 2013, enabling members to earn two points per every dollar spent on www.asos.com via the Global eStore.
Asos is a global online fashion and beauty retailer with over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. To date, the company has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia.
Asos also recently released its results for the first quarter of its financial year, with 30 per cent year on year sales growth.
The company's revenue was £169
million (AU$258.4) for the three months to November 30, with sales at
£166 million (AU$253.8).
International sales, which make up
a the majority of the online retailer's sales at 63 per cent (up two
per cent), soared 34 per cent.