Global etail giant Asos has revealed a sales increase of almost 50 per cent in its fourth quarter, which is set to fuel its local expansion.
The fashion force, which launched a dedicated Australian site in September 2011, reported total retail sales up 47 percent at £207.9 million with total retail sales for the year ended August 31 up 40 per cent to £753.8 million.
Asos has been consistently ranked in the top five online apparel companies in Australia for 15-34 year olds over the last two years by Comscore and retailed the number one position over the last year.
Australia has also grown to be Asos’ second largest territory outside its home of the UK, since its initial launch, and the etail giant has since expanded its local reach to include an Australian mobile site in September 2012.
As reported on ragtrader.com.au, Asos has also consistently increased its focus towards locally targeted campaigns as it looks to augment its share of the Australian market, including the launch of a new Australian shipping service titled Asos Premier.
Asos Premier aims to to speed up local delivery times and enable customers to receive orders within as little as two days from the time of transaction.
Speaking at the recent Ragtrader Live event in August, Asos Australia country manager Sally-Anne Newson also revealed that the company will continue its local onslaught.
“Our focus is on the digital channel and working out how we actually engage with that consumer in that channel. We have launched an online portal that makes it easier and cheaper for our customers to return product. As part of that portal, we will be rolling out later in the year some form of store drop-off, utilising existing retail chains versus actually our own.”
Asos is one of the world’s fastest growing online fashion retailers and remains on target to achieve its goal of reaching worldwide sales of £1bn by 2015.
Asos currently has 7.1 million active users, 2.63m Facebook, 2.24m Google+ and 983k Instagram and 539k Twitter followers.