Sydney's retail destination, The Galeries, has partnered with Lenovo this Christmas to launch the Gifted campaign, running from now until January 2.
The campaign combines the retail experience with contemporary art and technology.
Four emerging street artists, Bianca Beers, Cherie Buttons, Furry Little Peach and Ox King will create custom wrapping paper as part of the Pimp Your Paper pop up wrapping station.
Each week one artist will be on hand to create custom paper for those who spend over $100 at The Galeries.
Artists are available daily from 11am – 3pm and 11am – 7pm on Thursdays.
Customers can also create their own by visiting 'The Garden of Inspiration' and by using the Lenovo Yoga station to designing their custom paper.
Laneways will be decorated with illustrations of gifts available from retailers, creating a visual gift guide. A lane dedicated to gifts under $100 has also been created.
By taking a picture of any item within The Galeries' stores, collecting a unique code from the Instagram vending machine on the ground floor and posting it online, customers could win that item.
One winner will be announced each day, with consolation prizes for everyone else.