A|X Armani Exchange will unveil a 240 square metre flagship store on the lower ground level of Chadstone Shopping Centre this Saturday.
The mid-market fashion brand will host a number of activations to celebrate the launch of the store and its spring/summer 2011 collection from 12pm to 3pm.
DJ act 'The Backhanderz' have been enlisted to spin tracks at the Melbourne retail store, with a live model installation also set to showcase the latest looks from A|X Armani Exchange.
Giveaways, polaroid keep sakes and an appearance from local personality Anthony Callea will also form launch celebrations.
This is the second major retail activation for A|X Armani Exchange this year. The brand's autumn/winter 2011 3D campaign launched at its Westfield Sydney site on March 3, allowing customers to take in 3D images and video through supplied glasses.
The brand celebrates its 20 year milestone in 2011.
Armani Exchange: Latest summer camaign.
