Global outdoor-wear brand Arc’teryx has just opened its largest store in the Southern Hemisphere, within Sydney’s Queen Victoria Building (QVB).
The three-level flagship – coming in at 476 square metres – introduces the brand’s “Alpha Store” concept, which brings together Arc’teryx’s full expression across product, innovation, community and immersive brand experiences. This includes both apparel and equipment across trail running, hiking, climbing, snow sports and everyday technical apparel, as well as footwear, accessories and packs.
The new store is a short move from the brand's original Sydney CBD location at The Galeries, which had faced George Street. Located at the northern end of the QVB, Arc'teryx's new flagship takes over the same space once occupied by Country Road.
Within the full range expression includes the largest dedicated Australian retail space for Veilance, what Arc’teryx calls its elevated apparel line, which is said to combine minimalist design, refined construction and technical performance for everyday urban environments.
Arc’teryx ANZ country director Bianca Bernardi called the opening an important moment for the Canadian-born brand.
“What’s exciting about the growth of Arc’teryx is that it has come from a genuine connection to the brand DNA, technical innovation, craftsmanship, design integrity and mountain culture,” Bernardi said. “This store is our most complete expression of that philosophy in Australia to date.
“We wanted to create a space that feels immersive and experiential, somewhere people can engage more deeply with the product, the design philosophy of the brand, and the broader Arc’teryx community.”
The flagship will also feature a dedicated ReBIRD™ Service Centre, Arc’teryx’s circularity initiative aimed at extending the life of its products.
With the opening of QVB, Arc’teryx now operates ten stores in Australia and more than 160 stores globally. Arc’teryx added that the QVB is the first of a series of new openings across Australia and New Zealand.