The parent company of Saba, Sportscraft and Willow is set to debut some digital game changers.
Apparel Group has replaced its e-commerce platform in a bid to maximise online sales within a tough retail environment.
Apparel Group general manager for emerging technology Peter Ratcliffe said the new platform will deliver greater integrated website optimisation and e-commerce solutions.
"We wanted to achieve a truly seamless experience for our customers between bricks and mortar and online.
"Apparel Group's online success is a key strategic lever in a very challenging Australian retail market.
"To this end, a significant investment in the digital channel has been a key strategy for our business."
Apparel Group e-commerce supplier Amblique will now implement Demandware sites for Sportscraft and Saba.
This will see the introduction of a single platform, easily upgradeable and a hosted solution; enable buy anytime, anywhere, anyhow capabilities for customers and drive scalability, availability and system uptime.
Ratcliff said a number of digital innovations are in the pipeline, including Click and Collect, Store to Door and seamless inventory solutions to allow new ways of shopping for consumers.
For more details on Apparel Group's digital vision, keep an eye on future editions of Ragtrader.
SABA: Set for a digital revamp.
