An American clothing icon has opened its first Australian store.
7 For All Mankind has opened its first concept boutique at Melbourne’s premium Emporium shopping complex.
The denim giant will offer men and women's products across denim, sportswear, footwear and eyewear.
Premium shopping services such as personalised jean fitting and personal shopping will be available.
The store features design characteristics similar to other 7 For All Mankind retail spaces and focuses on clean architectural lines and industrial elements.
The space features mixed materials such as oak, white marble and concrete, with found objects used as accents to the light-filled space.
7 For All Mankind president Barry Miguel said the store marked a first for the brand in Australia.
"We’re excited to bring 7 For All Mankind to Australia in the form of this modern concept store.
"The Australian market is very important to us, and we see many similarities in the Californian DNA of the brand and the laid back Australian attitude.
"The store will give us the opportunity to showcase our innovative, high-fashion products and latest fits in an intimate, beautiful space."