PETA Australia has welcomed the news that label Alice + Olivia has banned fur and removed it from its website.
The label made the decision after hearing from 185,000 PETA supporters and engaging with a campaign by PETA US.
Alice + Olivia joins other high-profile designers in removing fur, including Burberry, Michael Kors and Gucci.
PETA Australia spokesperson Emily Rice said that an increasing number of brands and retailers are removing fur from their offering.
"By joining hundreds of top designers and retailers in banning fur, Alice + Olivia is helping PETA push the fashion industry to a vegan future.
"Forward-thinking brands recognise that today's ethical shoppers demand luxurious, animal-free fabrics that leave gentle minks and rabbits in peace," she said.
According to PETA, most animals used for fur spend their entire lives in cramped cages and mutilate themselves before being electrocuted, gassed or poisoned.
The organisation also reports that fur farms have become hotspots for the novel coronavirus, with it being found on fur farms across the global including in Canada, Denmark and France.