Australian cashmere brand Alessandra has unveiled its first flagship boutique in Melbourne’s High Street, Armadale shopping strip. The new store coincides with the brand’s 20-year anniversary.
It marks a new era for Alessandra, after operating as a wholesale and online retail business for two decades.
Alessandra founder Sandra Brand said the new store will bridge that face-to-face gap between the brand and its loyal customer.
“I can’t wait for them to experience the new boutique in person and try, touch and feel the detail and quality of each piece with the help of our expert stylists,” Brand said.
“We know the High Street shopper from near and far will be delighted to experience the brand in person.
“With spring around the corner and a feeling of optimism in the air it’s the perfect time to unveil our first flagship.”
Brand noted that her “one clear vision” for Alessandra was to create high quality garments that inspire shoppers.
“We are thrilled to see our brand continue to grow with the launch of our boutique,” Brand continued, “and we pride ourselves on creating a warm environment to immerse our customers in a true luxury experience.”
To complement the new boutique, Alessandra will bring its new spring 2022 collection, ‘Rhythm Isle’.
The collection uses signature fabrications of linen, cashmere, liberty printed cotton and crisp poplins.
The Alessandra flagship is located in Armadale’s designer fashion hub at 1022 High Street.