Australian designer brand Aje has relaunched

The site is an amalgamation of its digital, in- store and social experience as COVID-19 accelerates the brand into a digitally-led roadmap.

The new eCommerce site features a new modern design and improved navigation and functionality.

It allows customers to explore new virtual styling sessions, as well as precise filtering and detailed sizing information.

Available in 75 countries worldwide, customers can shop at their convenience 24 hours a day, 7 days a week with easy returns.

Soon, Aje will scale through the international website where the brand is seeing rapid growth.

Currently, Aje is delivering its first Pre-Fall 20 collection titled ‘Youthquake 2.0’ and will re-open its 20 stores in Australia and New Zealand in May 2020.

Co-founder Adrian Norris said channel diversification is critical during this time. 

"Aje has a healthy online and social presence to complement the overall brand experience and product offering," he said.

"While our 20 brick and mortar stores are the anchor of the business, more than ever during this period of uncertainty, we have utilised the digital space - through our eCommerce platform and Aje network - to consistently communicate with our audience, focusing on core products and keeping our customers informed, engaged and encouraged."

The site features expansive imagery and product pages, complete with ‘Aje Insider’ looks, to styling notes on each of the latest collection releases.

Customers can discover what’s trending each day and find inspiration and advice on The Aje Report, with glimpses into the creative process and access to Aje’s network of ambassadors.

“The Aje customer was already digitally savvy, but we have seen brick and mortar customers move to online during this period and even welcomed many new customers to since the start of the pandemic," Norris said.

"To be as nimble a possible for our customers, we intuitively took measures to elevate our online service proposition.”

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