Global luxury platform Farfetch has unveiled an exclusive curation of bridalwear and wedding guest attire, with Australian-born designer label Aje joining the line-up.
The selection also features pieces from Dublin label Simone Rocha, Romanian designer Maria Lucia Hohan, and Parisian-born designer Nina Ricci.
Aje currently sells a range of 30 bridal and wedding pieces via its website, including a small selection of accessories. This includes mini dresses, gowns, blazers, pants and tops, with prices ranging from the low triple figures to low four figures.
Farfetch head of merchandising Doralice Belli said the platform is seeing modern brides moving away from conventional bridal gowns, drawing heavy inspiration from current cultural touchstones, cinema inspiration and iconic celebrity style.
“The Simone Rocha and Nina Ricci exclusives offer options for the romantic idealist, but also for the bride who leans into structural silhouettes or a minimalist sophistication,” Belli said.
The wedding guest exclusive outfits span from ruffled dresses by Aje in pastel shades, to liquid metal gowns from Maria Lucia Hohan, to minimalist gowns in light blue and pink from Nina Ricci.
“For those invitees grappling with a last-minute outfit issue or receiving an eleventh-hour event invitation, Farfetch First offers an essential solution,” Belli said. “It ensures that a selection of these exclusive items can reach them as soon as the next day across Europe.”
Farfetch is a global luxury fashion platform selling to over 190 countries and territories with items from over 1,400 brands, boutiques and department stores.