Activewear brand Aje Athletica has teamed up with Brisbane-based tennis star Priscilla Hon as an exclusive on-court apparel sponsor for the 2023 Australian summer of tennis.
Priscilla Hon will be wearing Aje Athletica’s tennis capsule consisting of a functional mini dress in both black and white, and a matching skirt and crop set, both with inbuilt shorts and ball pockets.
Hon is currently ranked #5 in Australia, and has turned heads when she defeated two-time grand slam title winner Petra Kvitova at the Adelaide International in 2022. She is expected to play in a doubles match with Olivia Gadecki against German tennis player Tatjana Maria and Romanian player Ana Bodgan on Wednesday, January 18 for the Australian Open.
Hon welcomed the partnership deal.
“It’s rare to find performance-wear that has a dynamic range of movement, is fit for the courts and feels effortless to wear; activewear I am 100% confident in, that also brings fashion elevation,” she said.
“Aje Athletica levels up my style both on and off the courts.”
Aje Athletica’s new capsule launched alongside a video-first integrated marketing campaign that was shot in the streets of Sydney. The campaign was launched last week.