• Acme De La Vie (ADLV) - QV Melbourne
    Acme De La Vie (ADLV) - QV Melbourne
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Korean streetwear brand Acme De La Vie (ADLV) will open its second Australian store at Chadstone Shopping Centre. 

The new store will officially open tomorrow, December 2, and follows the launch of the brand's first Australian store in Melbourne's QV centre (pictured) in May. 

The 88sqm store will feature concrete floors with bold steel racks and fixtures, as well as a large LED screen.

The Chadstone store will house key styles including the baby face range, t-shirts, sweats, hoodies, accessories and outerwear.

ADLV Australian director Yee Siang Ng said the brand was pleased to grow it's Australian retail presence. 

"We’re really excited to continue our growth in Australia and provide more shopping experiences for our customers.

"Chadstone is Australia’s largest shopping precinct featuring an incredible array of brands, we hope to attract new customers as well as cater to our existing consumer base," Ng said. 

ADLV was founded in 2017 by twin brothers Jinmo and Jaemo Goo, and opened its first store in Korea's Gangnam district. 

The brand quickly established a large Korean fan base and has partnered with one of the country’s biggest girl bands.

ADLV now has over 50 stores across Asia, growing stockists and has recently collaborated with Disney, The Simpsons and Care Bears. 

To celebrate the opening of its new Chadstone store, ADLV will offer customers 10% off purchases made in-store on opening day.

In addition to its stores, ADLV also operates an Australian eCommerce site.

 

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