Adelaide’s premier fashion festival is making its return this October with an expanded five-day calendar of events.
This year, ADL Fashion Week has partnered with the South Australian Fashion Industry Association (SAFIA). Presented by the Adelaide Economic Development Agency (AEDA), ADL Fashion Week is a city-wide event, covering runways, workshops, long lunches and other ticketed events.
The five-day program is two days longer than its three-day festival in 2024, which organisers report was its most successful to date, which included a myriad of free experiences and activations, over 2,200 ticketed event sales, and one-third of the events championing sustainability.
Interested parties are called to submit event opportunities for this year’s program via the ADL Fashion Week website.
“This is a landmark year,” AEDA executive manager of marketing and tourism, Michael Rossi, said.
“We’ve grown the festival into a powerful platform for industry growth, creative expression and city vibrancy, delivering five days of fashion, innovation and opportunity. ADL Fashion Week is iconically Adelaide and proudly for the world.”
Rossi said the partnership with SAFIA and the expanded program mark a pivotal evolution for the festival.
SAFIA board chair Nathan James Crane said the fashion event is a critical platform for South Australia’s fashion industry. This includes R.M. Williams, which is one of the largest manufacturers of boots in the state, alongside other local manufacturers and brands such as Silver Fleece, which was snapped up by Dean and Melanie Flintoft this year.
“It gives designers and makers the opportunity to be seen, to grow, and to connect with audiences in meaningful ways,” Crane said. “We’re excited to see this partnership reach new heights and authentically showcase the talent in our state.”
AEDA general manager Greg Ratsch added that ADL Fashion Week offers a valuable opportunity for businesses across the city and North Adelaide to align with Adelaide’s growing reputation for creativity and innovation.
“Participating in the festival connects brands to new audiences, strengthens visibility, and fosters collaboration across industries.”