Adidas has introduced a capsule fitness collection designed to support women who take a diverse approach to training and demand performance wear to be versatile.
The limited-edition capsule collection features 23 high-performance pieces including bras, tights, jackets, footwear and accessories.
Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics.
The collection is built around Adidas' three sports bras “All Me”, “Don't Rest” and “Stronger For It”.
Each is engineered to support a range of different body types and training activities, from low to high intensity.
The “All Me” bra is ideal for smaller cup sizes with different strap styles and removable padding to keep athletes covered and dry.
The “Don't Rest” bra offers mid-level compression support for up to C cup bra sizes with anti-bounce support in a classic, athletic racerback silhouette.
The “Stronger For It” bra offers high-level support for large cup bra sizes with built-in shape to limit bounce and adjustable and convertible straps for customized styling.
The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbine Muguruza.
Adidas Training's VP for design Josefine Aberg said the collection was designed to support the global fitness movement being driven by women.
“Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style.
“That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.
“This statement collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”
To celebrate the launch in Australia, Adidas is hosting four live streamed videos on its app starring Tanya Poppett, DJ Tigerlily, Mimi Lashiry and Morgan Mitchell.
The videos will share bespoke workouts, nutrition tips and motivational Q&As.
The videos will stream at 6pm on November 7, 8, 13 and 15.
The collection is available in stores and online in Australia now.