Adidas has detailed the Australian media channels integral to its latest and largest ever marketing campaign.
The activewear brand, which launched the 'Adidas is all in' global campaign earlier this week, will roll out promotions across television, cinema, online, mobile, print and out of home media within Australia.
Local TV channels set to be deluged with 30 and 60 second advertisements include Ten, Channel 11, Channel V, MTV, ESPN, E!, Fox 8 and Fuel TV. Adidas' primary target for the television campaigns are 14 to 19-year-old “sport and style enthusiasts”.
The brand will target consumers of the same age via digital channels and has predicted over 600,000 video views. Websites on which the 'all in' campaign will run include YouTube, Facebook, The Roar, MTV, Sneaker Freaker, Hypebeast and Grooveshark.
The campaign will also appear nationally in Vice magazine and on bus shelters, and a 'public activation' – or real time, consumer involving event – is scheduled for the coming months.
Adidas executive Erich Stamminger said 'all in' was about uniting the brand's sport, culture and lifestyle product categories.
“In the past 10 years we have successfully extended the Adidas brand into three powerful sub-brands with Adidas Sports Performance, Adidas Originals and Adidas Sports Style. Now we are proud to be able to show the breadth and depth of the Adidas brand in one global campaign,” Stamminger said.
Adidas ambassadors including David Beckham and Katy Perry will front the campaign to communicate its key message: “when you love your game, whatever the game, you put your all into it.”
Adidas operates 16 stores in Australia and also wholesales to local retailers including Footlocker, Hype DC, Glue Store and Rebel Sport.