Accent Group has secured yet another exclusive distribution deal, this time with accessories brand Herschel. 

The news follows a similar announcement by the footwear giant, which saw it secure the Australian distribution rights to footwear brand Hoka One One. 

Founded by brothers Jamie and Lyndon Cormack in 2009, the backpack and bag brand has grown to have a global presence, being sold in over 90 countries through select concept stores, a global online website and a large wholesale customer base. 

Accent Group CEO Daniel Agostinelli said the partnership will help cement the brand in the lifestyle brand space. 

"It gives me great pleasure to introduce Herschel to the Accent Group family.

"The addition of Herschel to our growing portfolio continues to establish Accent Group as a market leader in lifestyle brands in Australia," he said. 

Herschel joins Accent's other lifestyle brands including Skechers, Vans, Timberland and Dr Martens.  

Accent's distribution of Herschel products will take effect from May 2021. 

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