This company is backed by a $138 million etail giant - and now it's repositioning for the luxury market.
Online retailer Brands Exclusive has unveiled a new look as part of a larger brand overhaul.
Brands Exclusive was acquired by AussieCommerce Group last year, which recorded a turnover of $138 million in 2014.
Brands Exclusive CEO Alexandra Mills said the platform will reposition back to its premium roots.
“The new design is sleek, and reflects the core value of Brands Exclusive; that you can afford to wear high-end fashion,” she said.
“When AussieCommerce Group acquired Brands Exclusive last year, it had moved away from the premium brand offering, so our aim is to bring it back to what customers first originally loved about it and add even more luxury to the offering,” Mills said.
Since its acquisition, Brands Exclusive has been merged into the technology of its parent company.
“Across the AussieCommerce Group, we have over six million members so it’s a great platform for the world’s strongest players in the luxury fashion sector,” Mills added.