A shoe in: this is what happens when brands collaborate

Australian footwear brand Habbot has launched its collection at Megan Park's Fitzroy store.

The in-shop concept will see the brands collaborate to provide a full product offer within a merchandised space.

The residency ‘habbot hosted by Megan Park’ provides Habbot with third bricks and mortar concept.

This alongside the brand's Strand and The Royal Arcade stores.

Customers will be able to purchase Habbot's Australian designed, Italian made footwear collection.