Joe's Basecamp in Sydney was the site of an action-packed product launch today.
The North Face has released its Mountain Athletics Collection in Australia.
The release coincides with the launch of its activity-based training Mountain Athletics app.
The collection includes technical training apparel and footwear designed for outdoor sports.
It features Flash-DryXD technology that claims to overcome snagging, pilling and pulling.
The app is designed for use across running, climbing and skiing and has modules for general fitness.
Based on a six-week timeline, athletes receive a playlist of instructional videos led by The North Face Athlete Team members.
The free app for iOS acts like a pocket personal trainer with expanded functionality, instant goal tracker updates and interactive social features.
To give the workouts authenticity, The North Face partnered with Mountain Athlete gym in Jackson, Wyoming, to inform product development and to build the personalised sport-specific training programs.