A local couture fashion designer has joined forces with a multimillion-dollar enterprise to launch a unique venture.
Designer Bowie Wong (Bowie), known for his avant garde couture creations, has teamed with property developer Mirvac for a one-off design collaboration as part of an exclusive program.
The 'Black Label by Mirvac' program will see Wong created a one-off, Array-inspired couture garment, to promote the launch of Mirvac's newest luxury residential apartment offering – Array, The Waterfront Collection.
Black Label by Mirvac is being touted by the real estate giant as an "exclusive program set to offer all Array purchasers a gateway to a lifestyle of culture, fashion and luxury".
The $30,000 gown by Wong, titled 'Reflection, created for Array by Bowie', aims to bring together architecture, fashion, elegance and craftsmanship and reflect the “architectural beauty of the tower, embracing its iconic form”.
According to Wong, the eight kilogram Swarovski crystal hand-stitched, hand-beaded and hand-sewn gown, was also designed to capture the movement and evolving moods of the surrounding water.
“When creating the inspired gown, I wanted to capture the building’s form, sense of movement and the way the water reflects the silver and blue hues of the sky,” he said.
“It’s a huge honour to partner with Mirvac and to be given the opportunity to venture into something unique as a designer. Fashion should transcend genres, and my relationship with Mirvac and the Array project provides me with the vehicle to do just that.”
He added that the creative tie-up with Mirvac has also opened the doorway to future collaborations.
Wong confirmed that his next alliance, following a preview of his spring/summer 2012 collection in New York during New York Fashion Week in 2012, will see him working closely with haute couture label Elie Saab.
Mirvac is a leading integrated real estate group, listed on the Australian Securities Exchange (ASX) with activities across the investment and development spectrum. Established in 1972, Mirvac has more than 40 years of experience in the real estate industry and boasts a property portfolio valued at more than $5.7 billion.