Aussies have spent up big during the Black Friday sales, new data from payments platform Klarna indicates.
According to the platform, Black Friday sales volumes were up 298% compared to the same day last year.
Aussie shoppers also began their bargain hunting early, with sale volumes in the first hour of Black Friday (midnight to 1am) up 399% compared to an average day, and 314% compared to the same time last year.
Klarna's data also showed that Black Friday shopping peaked between 3pm and 4pm AEDT with sales volumes up 878% compared to the same hour on an average day.
Additionally, the week leading into the big sale event also saw increased activity, with sales volumes lifting 353% from Monday to Thursday compared to 2020.
According to the insights, the most popular shopping categories are clothing and shoes, jewellery and accessories, leisure, and sport and hobby.
When it comes to shopper demographics, Millennials (25 to 40) made up more than half of the purchased (54%), followed by Gen X (45 to 55) accounting for 22%.
Meanwhile, Baby Boomers were the age group with the highest increase in purchases compared to a regular day, lifting 57%.