Australian lingerie label, Honey Birdette, has unveiled its new flagship store in Perth City Western Australia.
The new 60sqm boutique has created a unique shopping experience for customers in WA, and has been deisnged using premium matierals.
The store also features redesigned product displays to offer a more intimate feel and encourage interactivity, while the private dressing rooms feature the iconic 'press for champagne' buttons to offer every customer a VIP experience.
Managing director at Honey Birdette, Eloise Monaghan, said that the business is focusing on unique designs and the future stores will each offer something different.
"We are focusing on unique designs concepts for all of our future boutiques and each footprint will have its own unique element. Some might have a champagne bar for example, a private salon in one, a peep show in another, a stage or a catwalk.
"The new store features lingerie and ready-to-wear collections from Honey Birdette’s London Calling campaign as well as the range of latex, bondage and bedroom accessories.
"The Perth City boutique opened with an exclusive launch event. While VIP guests partied the night away, a line of more than 600 customers eagerly awaited their chance to shop at the new boutique for the very first time," she said.
The boutique opened on May 07.