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Australia Post has revealed the ways it is preparing for the upcoming peak trading period. 

With the Click Frenzy shopping event kicking off tonight, followed soon by Black Friday and Cyber Monday, the organisation has increased its team and expanded its network to meet the demand. 

"Click Frenzy is the start of the pre-Christmas sale period and we’ve been working hard to ready our network," Australia Post executive GM of business, government and international Gary Starr said. 

"We’ve got over 45 new and repurposed operational and retail sites up and running, additional planes in the air, over 4000 new team members coming on board, and we’re delivering on weekends when and where we need to – all to ensure we can get parcels to our customers as quickly as possible," he said. 

The news of the expanded network comes after the organisation had to pause its pickups from eCommerce retailers in twice across September and October, as it handled Christmas-like eCommerce volumes. 

"In recent months over half of all households across the country (5.8 million) have consistently been shopping online, driving national online purchase growth for the 12 months to the end of October to more than 18% when compared to last year," Starr said.

"From our latest customer research, we know this growth will continue with over two-in-five shoppers intending to buy their Christmas presents online this month, making November the most popular month for online Christmas shopping," he said. 

According to Australia Post's figures, 9.2 million Australian households have made an online purchase in the last 12 months, an increase of 3.5% when compared to the previous year.*

The figures show that online shopping has been growing the fastest in New South Wales and the Australian Capital Territory with purchases up more than 42.4% and 68.4% during October respectively for each state and territory. 

Starr added that the survey revealed key gifting trends for the upcoming festive season. 

"Shoppers told us that clothing and footwear, toys and books, movies and other entertainment items will be among the top items on Christmas gift lists this year, with specialty food, confectionary, alcohol and stationary supplies also likely to prove popular," he said. 

Click Frenzy's ‘The Main Event’ kicks off tonight at 7pm AEDT. 

*12 months to end of Oct (1 Nov 2020 to 31 Oct 2021)

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