Australian brands are implementing creative ways to maintain trade during the COVID-19 pandemic.
Responding to the unprecedented circumstances, brands as Intimo, Wittner and Jaggad are utilising technology to remain connected to consumers.
Lingerie label Intimo has adapted its fitting service to allow for virtual fittings.
The service allows customers to video call a fit specialist via a phone or laptop to discuss key measurements in order to purchase the correct fit.
Wittner has also launched a similar service with its digital 'Find Your Fit' tool on its website.
Following a video tutorial, customers can measure their foot at home with a ruler, a pencil and a piece of paper.
Based on this information Wittner will then recommend the best size.
If after this measurement the shoe still isn't correct, Wittner is maintaining its free returns for purchases over $130.
The business has also extended its delivery service to same-day delivery for orders placed by 2pm.
Jaggad has also digitised its offering and will launch its second Jaggad x Laura Henshaw collection virtually on its Facebook page.
Encouraging customers to maintain a healthy lifestyle, the collection will launch via a free digital workout which will be led by Henshaw herself on March 24.
The workout will also feature a range of influential women to celebrate the launch of the new collection.
Finally, more than 130 eCommerce business owners have joined a virtual ‘war room’ to support each other through the outbreak.
The room was established by Adore Beauty founder Kate Morris and operates via communications platform Slack.
Morris put out a call to business owners on Twitter, inviting online retailers to join forces to plan around the economic impact of COVID-19.