Rebel, Harris Scarfe and The Iconic senior executives are set to join our speaker lineup at Ragtrader Live 2016.
The unmissable conference is now less than three weeks away.
Grab your last minute tickets here.
The trio will join a lineup including the likes of Myer, Sportsgirl, Topshop, Stylerunner, Mon Purse, Bergdorf Goodman, Shopbop, Matches and more.
In the meantime, learn from their winning strategies.
1. The Iconic: re-directing big bucks to m-commerce
In 2015, the online fashion retailer scrapped its TV spend, saying the medium did not provide the measurable insights the business needed.
The Iconic now invests in digital to push its product, particularly social media, with 80% of its customers using multiple touchpoints, including desktop, mobile and app, on their path to purchase.
In 2013 mobile e-commerce was only 25% of The Iconic’s traffic, now it’s at 60%, a considerable jump in three years.
Instagram campaigns have given The Iconic more brand impact than its TV ads ever did, despite spending a reported $2 million on broadcast in 2014 to 2015.
The Iconic predicts 80% of sales will come from apps in the future rather than web touchpoints.
2. Rebel: re-directing big bucks to bricks-and-mortar
In November 2015, activewear chain Rebel unveiled the first of its 'Accelerate' concept stores.
With state-of-the-art digital technologies, the 1100m² retail space features an on-site podiatrist, professional bra fitter and personal trainers to help customers with purchases.
The interior was also designed like a stadium, with interactive screens and sound domes helping create a “live sport” experience.
Each Accelerate store is unique with local community references.
In the Bondi flagship, digital screens display local cultural icons, a 20 metre stretch graffiti wall pays tribute to the world famous graffiti of Bondi beach, and the front of store counter is branded with Bondi lettering.
The gamble is set to pay off in a booming market, with Morgan Stanley speculating that the "athleisure" clothing sector will make up to $83 billion in sales by 2020.
3. Harris Scarfe: Investing in partnerships
UK department store Debenhams launched into the market this year - but it didn't go it alone.
Debenhams struck a partnership with Australian department store Harris Scarfe to become a franchise partner.
The phased entry approach would see it released in selected Harris Scarfe stores in Eastlands, Shellharbour and Epping.
Parent company Pepkor said the franchise partnership will revitalise Harris Scarfe's current offering to the domestic market.
“We are delighted to have secured this partnership with Debenhams," Pepkor South East Asia managing director Jason Murray said.
"The wholesale arrangement will augment our efforts to revitalize and grow the Harris Scarfe business, while the franchise stores will complement our Harris Scarfe stores and add to our back office scale.
“These stores will be contemporary, smaller-scale flagships which will be genuine modern department stores."
It was also the first to form an exclusive partnership with New York icon Vera Wang on a line for the market.