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The highly anticipated launch of 2XU x Yeezy has been a local flop, according to Sydney Morning Herald.

According to the newspaper, the launch had to be cancelled after no-one showed up.

As reported on ragtrader.com.au, the range was set to launch at 2XUs flagship site in Paddington on Saturday morning.

However, the store continued to remain empty after opening its doors at 9am.

In 2016, the launch of West's Pablo tour merchandise in Bondi saw fans queue for more than five hours.

2XU declined to comment when contacted by ragtrader.com.au.

 

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