2XU grows portfolio

Sports performance brand 2XU has secured another partnership in the sporting industry.

It's inked a deal with Australian hockey teams the Hockeyroos and Kookaburras that will see players wear its garments during games throughout the season.

In addition to supplying compression garments to the teams, the partnership will also feature the athletes in 2XU brand campaigns.

Hockey Australia chief executive Cam Vale believes teaming up with 2XU will enhance the teams' performance.

“2XU is at the forefront of compression technology, leading the way in providing athletes with the best performing, most comfortable compression wear on the market.

“It is fitting that one of Australia’s leading sport apparel brands is partnering with two of Australia’s most successful national teams in the Hockeyroos and Kookaburras.

“The synergies between 2XU and our national teams are obvious; a focus on innovation, striving for even the smallest improvements and, ultimately, to be the world’s best in what we do.”

2XU global teamwear and institutional manager Mike Kelley said that the partnership is part of its brand strategy to grow its portfolio of Australian sporting teams.

“As Australia’s premier body responsible for the management and development of Hockey, 2XU is excited to add Hockey Australia, which includes the Hockeyroos and Kookaburras, to its growing portfolio of teams in the Australian sports domain.”