The City of Sydney will partner with Vogue American Express Fashion’s Night Out on September 5.
The retail shopping event in Australia returns to Sydney next month for its 10th anniversary with catwalks, in-store promotions, beauty bars and champagne on offer throughout the city centre.
It will feature more than 600 retailers and brands taking part in the annual shopping haul.
More than 200,000 shoppers are expected to attend the event, along with VIPs and celebrity guests – generating more than $30 million for Sydney’s retail economy.
The Lord Mayor said pop-up stores, fashion forums and live performances will enliven the city centre.
“This annual event shows off Sydney as the fashion hub of Australia, promoting the talents of Australian designers and attracting visitors to the city centre.
“Fashion’s Night Out brings even more life to our city streets and boosts retail opportunities in our main shopping precinct.
“This event gives focus to, and helps celebrate, Sydney as a global fashion shopping destination which is good for local jobs and good for the economy.”
Vogue American Express Fashion's Night Out will run from 10am to 10pm across Pitt Street Mall, Martin Place, David Jones, Queen Victoria Building, Strand Arcade, The Galeries, and Castlereagh and Market streets.
The Lord Mayor will launch the event at 12pm in Pitt Street Mall alongside Vogue Australia editor in chief Edwina McCann.
The event is free to attend and caters for men too with styling workshops, pop-up bars and gourmet fast food available in the David Jones ‘man cave’.
The City has been a major sponsor, with cash and in-kind support, for the international fashion event since it started in 2010.