Atoir has once again teamed up with fashion influencer Rozalia Russian on a new spring summer capsule collection.
Following the success of the first collection, which sold-out in 20 minutes and generated $2 million in sales and counting (with international repeat orders continuing), the new spring summer capsule comes five months after the first collection which launched in June this year.
The new range is split across three drops - Drop one: Day; Drop two: Night and Drop three: Weekend - with the two remaining drops in the collection to launch in the following weeks.
Speaking on the collection, Russian said that she was inspired by the tones of the European beaches and the simplicity of European dressing.
"This capsule is about elevated wardrobe staples that are timeless.
"These pieces are what make up the majority of my closet and can be used to build a variety of effortless and chic outfits for any occasion.
"Fabrication has always been extremely important to me as I love investing in pieces that will withstand the test of time.
"Atoir is renowned for its high standards in fabrics and fit so it was essential and reassuring that we aligned on these values," she said.
Expecting the same international success that the first range received, with celebrities such as Sofia Richie and Kylie Jenner wearing the original pieces, the new collection is available throughout Australia as well as in stockists across New Zealand, the USA, the UK and Dubai.
Atoir founder Cynthia Farchione added that she expects the new collection to resonate well with fans again.
"Renowned for her sophisticated high-low aesthetic, Rozalia is the definitive tastemaker – setting trends and influencing consumer habits in the flash of an upload.
"We have no doubt that her eye for detail and effortless style will again translate well in the eyes of our shoppers.
"We’re continuously inspired by her taste in simplistic lines and silhouettes that complement our core style so well and look forward to what’s to come in this partnership," she said.
The Apparel by Rozalia collection ranges in sizes 6-14 in mainline and XS-L in knitwear.
The collection ranges in price from $69.95-$359.95.